Hey everyone, I found this very interesting articles at Stanford.edu. The article is on Web 2.0 and Stanford University is using web 2.0 for Blogging.
With growth of blogging on campus, Stanford gets caught up in Web 2.0
BY MICHAEL PEÑA
L.A. Cicero Gerritsen
At http://blog.stanford.edu, blogs are categorized by individual and group type. Margot Gerritsen’s blog, Smart Energy Show (http://smartenergyshow.com), features interviews with peers on campus and in the field about various issues related to energy. Gerritsen, above, is an assistant professor of energy resources engineering.
The Internet search engine Technorati.com currently tracks more than 112 million blogs, while Stanford’s new blog directory lists just 60 to 70 of them — from the student-driven Unofficial Stanford Blog to that of Law School Professor Larry Lessig, who was blogging long before it was a blip on the world’s collective computer screen.
The blogs listed on the directory range from being completely Stanford-centric to those with content unrelated to Stanford at all. Rather, the reason why the university has decided to list them is to highlight the online contributions of members of the Stanford community — students, staff, faculty and alumni — who have embraced the new and dynamic ways of communicating and connecting to one another in the realm dubbed Web 2.0.
The unfiltered nature of this new cyber-frontier and the much more polished approach that a university such as Stanford has with regard to image and messaging may at first seem to be polar opposites. But despite the proliferation of blooper videos that go viral and the antics of more than 212 million MySpace members, there are indeed ways that the new Web can be leveraged to further Stanford’s overall academic mission and outreach efforts.
There is a plethora of voices, as well as undisputedly innovative thinking and researching, coming out of the university by way of blogs. At http://blog.stanford.edu, blogs are categorized by individual and group type. Search for “Bob Sutton” and up comes the management science and engineering professor’s “Work Matters” blog — filled with entries that detail his experiences since his book about overbearing bosses, The No Asshole Rule, became a bestseller.
Also listed in the directory is the blog of Margot Gerritsen, assistant professor of energy resources engineering. Gerritsen’s Smart Energy Show features interviews with experts on campus and in the field about various issues related to energy, in hopes that her content will give more context than that provided by traditional news media, and in a more informed and no-nonsense way. Some of her interviews, each from 15 to 25 minutes, are embedded on her blog — at http://smartenergyshow.com — and now can be downloaded from Stanford on iTunes U.
“People on campus are taking advantage of the technology to communicate in new ways,” said Ian Hsu, Stanford’s new director of Internet media outreach. “All that we’re doing is raising the visibility of that, making it easier for people to connect with what’s already going on.”
Hsu was hired in April so he could apply the strategic thinking he sharpened as a consultant and in the start-up sector after graduating from Stanford with a bachelor’s degree in electrical engineering and a master’s degree in management science and engineering.
Hsu launched the Stanford Blog Directory in September and is continuing to meet with individuals, departments and offices across campus to help them explore ways to leverage online media in ways that will enhance their mission, whether it’s academic or administrative. And true to the social nature of the new Web, Hsu also maintains connections to a network of bloggers off campus.
Should an academic department buy digital cameras and other equipment so faculty can borrow them and create their own blogs? How do scholars know when to make time to be interviewed by an influential blogger in their field of expertise, as they would for a journalist from the New York Times or CNN? And what can they do with all that great footage from out in the field? Just go and upload it to YouTube?
Of course, there’s no one answer for any of those questions, and blogging isn’t meant for everyone, according to Hsu. But nowadays, a variety of web-based blogging services are making it ever easier—and free — for anyone to launch his or her own blog. And for those who want to create a blog on the stanford.edu domain, IT Services can provide technical support. More information is available by going to the directory and clicking on the “Create A Blog” link at the top.
But frankly, Hsu said, starting a blog that is hosted off Stanford’s network via providers such as WordPress.com or Blogger.com makes setup almost effortless because they require so little technical skill—whereas just a few years ago, the average user had to learn HTML code and get special software (such as Dreamweaver) to build a webpage.
“A lot more time was being sunk in the presentation and creating the page,” Hsu said. “I think that’s one of the attractive things about blogging, that the focus is on the content.”